Back to All Courses
Public In-House Face-to-Face

Essential Selling Skills

Gain practical tools and proven strategies to confidently master every stage of the sales process.

Essential Selling Skills

Course Overview

This course provides practical techniques and strategies to help participants understand the sales process, confidently handle objections and close more sales. Participants will learn how to recognise buying signals, lead effective sales conversations, and maximise every customer interaction through upselling, promoting offers and improving customer retention while maintaining a strong focus on customer experience.

What You'll Learn

  • What is a sales process and how it boosts sales
  • Strategies for recognising buying signals
  • Building credibility and trust quickly with customers
  • Confidently upsell products, programs and promotions
  • How to drive sales and promotions effectively
  • Understand yield and what it means for you
  • Understand customer retention and how to actively influence it
  • Identifying common customer objections and responding with confidence
  • Techniques for spotting and following up on customer leads
  • Strategies for effectively closing the sale

What's Covered

  • Understanding the sales process and how to drive sales
  • Recognise customer needs and buying signals
  • Build credibility, trust, and rapport with customers
  • Communicate effectively using listening and questioning techniques
  • Identify opportunities to upsell without pressure
  • Understand and take action to improve customer retention
  • Promote offers and drive repeat business
  • Manage and convert leads into sales
  • Understand yields and how your actions affect results
  • Handle objections and pricing conversations confidently
  • Manage customer complaints professionally
  • Know when and how to close a sale
  • Practice through scenarios and role plays
  • Key takeaways and personal action plan

Format & Inclusions

Our training programs are engaging and reflective of current best practice in the subject matter delivered. All of our sessions are practical with lots of individual and group activities, skills practice, role plays and a personal action plan.

We have activities and small group work throughout the session so participants are actively engaged which makes the learning transfer easier. Participants also receive individual attention from our expert facilitator who will gauge the pre-knowledge of the group, so they are able to target the content to their needs.

In addition to the workshop, participants undertake a pre-course survey (to determine individual needs), receive a Certificate of Attendance, free access to our online toolkit and follow-up email boosters.

Adding booking to cart...

In-house Training Enquiry

If you require training to be designed from scratch - We Can Help! We can design learning solutions and programs that are dynamic, relevant and practical. We use best practical methodologies to suit your requirements and to ensure that the right message is being transferred to the audience.

We are highly experienced in designing all types of programs and we will work with you to reach a solution that suits your needs and budget. Our custom design services are designed to support improved business performance and to assist you in receiving the best outcome and return on investment on your project.

In-house Training